DMI Β· IMO Fit Check

How's your IMO
really doing?

Rate your current relationship across the six things that actually decide whether an IMO helps you grow β€” product access, case support, marketing, operations, responsiveness, and long-term partnership.

Step 1 of 7
Product & Carrier Diversity Case Design & Underwriting Marketing Support Operations & Back-Office Responsiveness & Access Growth & Partnership

Takes about 3 minutes. This stays between you and DMI β€” we're not asking who your current IMO is, and we don't contact anyone but you.

18 quick statements Β· your results at the end

1 of 6

Product & Carrier Diversity

I have access to the full range of carriers and products my clients actually need β€” not just a preferred short list.

When a client's situation calls for something outside my usual product mix, my IMO can get me there.

I don't feel steered toward certain carriers because of my IMO's own incentives rather than my client's best interest.

2 of 6

Case Design & Underwriting Support

When a case gets complicated, I can get real case design help β€” not just a carrier's underwriting line.

My IMO's case design support responds quickly enough to keep a sale from stalling.

I trust the case design guidance I get to hold up in front of a client.

3 of 6

Marketing Support

My IMO acts like an in-house marketing team, not a print-and-brochure vendor.

I get real help generating leads, not just templates I have to build myself.

The marketing materials I receive actually reflect my personal brand and professional caliber.

4 of 6

Operations & Back-Office

Licensing, contracting, and commissions move quickly and rarely create friction.

I always know where a piece of business stands without having to chase someone down.

Onboarding a new carrier or product with my IMO is simple, not a paperwork slog.

5 of 6

Responsiveness & Access

When I call, a real person who knows my business picks up β€” not a general call queue.

My IMO responds fast enough that I never lose momentum with a client.

I feel like a priority, not just an account number.

6 of 6

Growth & Strategic Partnership

My IMO proactively brings me ideas, training, and opportunities β€” not just product updates.

I have a real relationship with people at my IMO who understand my business goals.

My IMO invests in my long-term growth, not just this quarter's production.

Almost done

Where should we send your results?

Your personalized breakdown β€” including where DMI can help close the gaps β€” is one step away.

Enter your first name.

Enter your last name.

Enter a valid work email so we can send your results.

Enter your firm or agency name.

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By submitting, you agree DMI may contact you about your results. We don't share your information with your current IMO or any third party.

Your Results

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Overall IMO Fit score
Overall Scoreβ€”

This score reflects how you rated your own experience across six areas β€” it isn't a comparison to any specific company. Use it as a starting point for a conversation, not a verdict.