There’s a moment every advisor knows too well. You’re building the plan, reviewing the assets, talking income strategies… and then you hit the section everyone tiptoes around: Long-term care. Clients get uncomfortable. You get cautious. And the conversation drifts to “We’ll look at this next time.” Except next time rarely happens. And when the need shows up […]
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Every advisor and agent has a few planning gaps that are easy to acknowledge… and even easier to postpone. Long-term care is the big one. Not because you don’t believe in it.Because the conversation tends to break down in the same […]
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