Author: Derek Easdon

Derek Easdon has over a decade of experience in the insurance industry, with experience as a personal producer, broker dealer annuity sales, and IMO wholesaling. Derek has worked with advisors in several distribution channels, and he loves assisting advisors with business development and helping them assist their clients to protect and plan for retirement. He is solutions oriented and enjoys collaborating to solve problems in the most efficient and effective manner possible.

5 Reasons Why Good Leads Go Bad

I’m calling Sandler onto the floor for this blog: Rule #41, the one about “No Bad Prospects, Only Bad Salespeople” must have been written by Sandler on a gloomy day. The truth is, sometimes we get leads that are the ‘red-headed stepchildren’ of prospects. And we’ve ALL BEEN THERE. But when you have good leads – leads […]

The Real Cost of Leads

There are many options to get leads and grow your business. This is a blog about paid leads. Let’s be clear, organic marketing is part of building a healthy brand and generating great leads for your business. Using a paid leads program tries to jump start this process and get you right to the nurturing […]