What is an FMO (Field Marketing Organization)?
What is an FMO in Insurance?
A field marketing organization (FMO) is a company that connects thousands of independent insurance agents with insurance carriers of all sizes. Generally speaking, FMOs are licensed to sell insurance products in a majority of states in the U.S., sometimes all states. Through these arrangements, individual agents typically benefit from higher commissions.
On the surface an FMO isn’t much different than an independent marketing organization (IMO). There’s a perception that FMOs focus on health insurance products and IMOs focus more on life insurance, but that’s not necessarily true. Another misperception is that FMOs tend to be larger organizations than IMOs, but for all intents and practical purposes, they both play the same role in allowing financial professionals to provide the best products to their customers.
Why Insurance Agents Should Work a Field Marketing Organization
If you’re already a successful health or life insurance agent, you might ask yourself, “Why partner with an FMO?”
Wider array of products and services: FMOs work with multiple carriers and offer a wider range of products and services than what’s available through a single carrier.
More negotiating power: as large organizations, FMOs have more negotiating power when it comes to commissions and other terms.
Support and resources: FMOs typically offer their agents access to training, marketing materials, and other resources that can be helpful in growing their business.
If you’re an independent insurance agent, working with a field marketing organization can be a great way to grow your business. It’s important to do your research and choose an FMO that’s a good fit for you.
Make sure to ask about the products and services offered, commission structure, and what resources and support are provided to agents.
DMI – An Insurance FMO You Can Trust
With decades of combined experience and an expert staff, DMI is the FMO of choice for independent insurance agents. Partnered with the top carriers in the country, DMI is able to help agents provide the most competitive products on the market. But services don’t just end with connecting agents with insurance products — our consultants help agents market their services through a suite of innovative products including websites, podcasts, email marketing, social media and much more! Need operations support? We’ve got you covered there too – learn more now.