Location, Location, Location: 6 Strategies for Hyperlocal Marketing
Many businesses advertise on a national and/or regional level, but for hyperlocal marketing, advertisers hone in on just a few blocks, streets, or specific zip codes. If your business is looking to grow locally, or you want to boost foot traffic, you might benefit from a hyperlocal marketing strategy that connects your target audience where […]
Are Virtual Sales Techniques Here to Stay?
The pandemic accelerated the technological evolution in many industries, the insurance industry included. For many carriers, IMO‘s and clients, the crisis has accelerated efforts to adopt a digital-minded approach. This includes an effort to modernize infrastructure, improve data capabilities and security, and embrace contactless, digital underwriting and claims processes. Success for businesses means adapting and […]
Key Lessons Learned from a Year of Virtual Workshops
The pandemic has necessitated the need to meet our clients where they are and has shown us how events of all sizes can be adapted to fit into a virtual world. At DMI, we launched our virtual workshop program in 2020 and have seen tremendous success with advisors adapting to the webinar format and bringing […]
Choosing a Compliance Partner (and why you should have one)
Regulatory compliance, risk assessment, and risk remediation for your business can be an overwhelming task. To simplify this process, some agents and advisors choose to partner with a compliance expert. Whether you choose to hire someone in-house or engage with a consultant, you will want to ensure they are right for your practice. Agents and […]
3 Ways to Help Your Clients Spring Clean Their Finances
Spring cleaning is an effective way to create a fresh start, eliminate unnecessary items, and achieve the goals set earlier in the year. But it doesn’t have to stop there. Since people are already organizing their drawers, why not encourage your clients to do the same for their finances? Spring is a perfect annual reminder […]
How Can Advisors Play a Role in Closing the Financial Literacy Gap with Women Clients?
It is important that advisors understand that women may present different educational needs and retirement planning strategies than men. Your female clients may not be aware of the contingencies related to the cost of long-term care and other factors that could affect retirement income.Nearing retirement is supposed to be an exciting time, the start of […]
The Role of the Fiduciary & Investment Advice Regulation
The U.S. Department of Labor’s (DOL) Employee Benefits Security Administration (EBSA) recently implemented “Improving Investment Advice for Worker & Retirees,” an exemption for investment advice fiduciaries. The DOL’s definition of fiduciary is another regulatory requirement that retirement advisors act in the best interests of their clients and put their clients’ interests above their own. The […]
The Disproportionate Impact of COVID-19 on Women in Retirement
The COVID-19 pandemic heralded what NBC and other news outlets are calling a “She- cession” – a recession that has particular impact for women of all ages. An unexpected population impacted by COVID-19 – women of retirement age. Prior to the pandemic, women of retirement age were disproportionately less secure financially than their male counterparts […]
The New SEC Advertising Marketing Rule Explained By A Marketer
The new SEC Marketing Rule is designed to comprehensively and efficiently regulate advisers’ marketing communications with clarifications related to endorsements, testimonials, and third-party ratings. The new Marketing Rule’s framework is a combination of principles-based provisions and requirements for certain types of advertisements. But, what does this mean for your marketing strategy? The Marketing Rule, Your […]
5 Ways Retirement Planning is Different for Women
Retirement planning for women can be uniquely different to that of retirement planning for a man of similar age, socio-economic background, and assets. When developing relationships, advisors need to understand that women may come to the table with different needs and challenges when it comes to retirement planning. Women of all ages and backgrounds can […]