Tap into a Market of Millions: Unlocking the Potential of Federal Employee Benefits for Advisors

Imagine a market of nearly 3 million potential clients—largely untapped and eager for guidance. These federal employees, who have spent their careers serving our country, represent a significant but often underserved audience when it comes to financial and retirement planning.   

With DMI’s exclusive Federal Employee Webinar Program, advisors have a unique opportunity to expand their business and make a profound impact on this critical market.

WHY FEDERAL EMPLOYEES ARE AN UNTAPPED MARKET 

Federal employees often face a different set of financial challenges and opportunities compared to the average retiree. As Kevin Jones, a seasoned expert in federal employee benefits, explains:  

“These employees have been told their entire careers, ‘We’ll take care of your retirement,’ so they often believe they don’t need to worry about it. But the truth is, without proper guidance, they could miss out on key benefits or, worse, make costly mistakes.” 

This highlights a crucial gap in knowledge among federal employees, making them ripe for financial education and strategic planning. They crave stability, and their unique benefits, such as the Thrift Savings Plan (TSP), require specialized knowledge to navigate properly.

A GAME-CHANGING OPPORTUNITY FOR ADVISORS 

Not just another marketing strategy, DMI’s Federal Employee Webinar Program is a comprehensive solution designed specifically for top-level advisors who want to make a real difference. The program comes with a deep knowledge of the federal system and offers an all-in-one solution that includes list segmentation, registration, email follow-up, and appointment booking. 

“This isn’t just about knowing the basics,” Jones emphasizes. “It’s about truly understanding the complexities of federal benefits and being able to provide tailored advice. Advisors need to be prepared for every curveball—because federal retirement systems are full of them.” 

The key to the program’s success lies in its design, which takes federal employees on an “emotional rollercoaster” through their benefits, revealing both the opportunities and pitfalls that many of them were unaware of. 

As David Blanchett, Head of Retirement Research at Morningstar, puts it, “A holistic retirement plan is one that balances both growth and safety,” and that’s exactly what federal employees need, especially in today’s economic climate.  

AVOIDING COMMON PITFALLS WITH FEDERAL EMPLOYEES 

One of the most crucial areas where federal employees need assistance is their TSP, the federal version of a 401(k). As Jones recounts: 

“I remember an advisor who had a federal employee couple come in wanting to roll their TSP into an IRA. The advisor, despite being experienced, wasn’t fully familiar with the TSP’s unique rules and accidentally triggered a taxable event for the clients. It ended up costing the advisor $15,000 out of pocket to cover the mistake.” 

This underscores the importance of working with an expert who understands the nuances of federal retirement accounts and their strict rules. For advisors looking to serve this market, it’s crucial to avoid these kinds of pitfalls by leveraging programs like DMI’s, which provide the training, support, and expertise needed to guide federal employees successfully.  

THE BENEFITS OF PARTNERING WITH DMI 

DMI’s program does more than just train advisors; it also provides ongoing support through customer relationship management (CRM) tools, case design expertise, and even phone support to help book appointments and follow up with leads. 

“Advisors don’t have to go it alone,” says Brian Donahue, DMI President and CEO.  “The program is designed to fill in every gap—whether it’s making sure federal employees show up for webinars or helping advisors create tailored retirement plans that maximize federal benefits.” 

With DMI’s in-house marketing and educational tools, advisors are positioned to not only grow their business but to truly excel in serving a specialized client base that needs their expertise. 

SERVING WITH HEART AND EXPERTISE 

The ideal advisor for this program is more than just someone looking for the next sale—they’re committed to truly serving federal employees with care and dedication.  

“We’re looking for the best of the best—those who not only have the skill but also the heart to help federal employees optimize their retirement,” Glen Setchfield, VP Marketing at DMI explains. “This market is about more than just money; it’s about helping people who’ve served their country secure the retirement they deserve.”  

In a market where word-of-mouth travels fast, a commitment to exceptional service and deep expertise can make all the difference. Advisors who focus on truly understanding and serving the federal employee audience are poised for success—not just in growing their business, but in making a meaningful difference in their clients’ lives. 

— 

For financial professionals looking to break into a largely untapped and growing market, the DMI Federal Employee Webinar Program offers an unparalleled opportunity. With the right tools, training, and support, advisors can significantly grow their business while providing federal employees with the specialized guidance they need to secure their retirement. 

As Donahue puts it, “This is about more than just selling a product— it’s about giving top advisors a turnkey solution to enter a specialized market and serve it effectively.” 

If you’re an advisor ready to take your business to the next level and serve a deserving market, consider partnering with DMI. The federal employees are waiting—and so is your opportunity to make a real impact.