The Importance of a Having a Blog

Most business owners in this day and age understand how important an online presence is. Bill Gates said it best, “If your business is not on the internet, then your business will be out of business.”

Of course, the first step in creating a strong online presence is through your website.  At DMI, we provide award-winning web design to our clients and know what makes a financial professional’s website successful. But what comes next?

A blog is a great way to boost your online presence and gain more traction with your prospects and clients. By creating original content through blogs, you can share your own blog on social media and drive traffic back to your website! Here are a few ways a blog can make a positive impact on your business:

Establish Your Business

Consider your target audience. Who are you trying to attract to your business, and how can you earn their trust? Having a flow of regularly published blogs not only shows potential clients that you care about keeping up with recent trends, but it also establishes you as a knowledgeable authority.

Imagine a client reaching out to you about a retirement planning question that comes up often. How would it look to send them a blog on a competitor’s website? Sending them your own well-written blog will gain their trust and their attention. Your competitor’s clients may even find your blog when they’re hunting for information and solutions.

Website Content

Every time a blog is published, it creates an indexed page on that website. An indexed page is what shows up in a search engine as a lead. Studies have shown that websites with a large number of indexed pages increase their chance of showing up in search engines! This means that a blog increases your chances of showing up on a search engine by driving traffic organically.

Turn Traffic into Leads

A good blog always ends with a strong Call to Action (CTA), directing the reader to a service or product they can benefit from. Most potential customers will prefer more creative and educational advertising efforts, as opposed to the traditional “buy now” agenda. A CTA should be concise and motivate someone to give your product a chance, for example, offering a complimentary consultation.

Grow your business with us by utilizing our full suite of marketing services. From blogs to website design and branding, the DMI team can help you attract and retain the clients you need to take your business to the next level. Give us a call today at (800) 322-6342 or visit our website to start something great.