How You Can Benefit From Adding Podcasts To Your Marketing Plan

DMI | Marketing, podcast

The benefits of adding a podcast to your marketing plan are numerous. A podcast can diversify your marketing, reach new audiences, provide insight into the internal workings and expertise of your organization, add credibility to your business and establish thought leadership. Research conducted by Infinite Dial shows that about 67 million Americans are listening to podcasts each month with 50% of US homes being podcast fans. That’s a huge target market that you may be missing out on.